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Savvy Designer's Guide To Success, by Jeff Fisher
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From marketing and promotion to client communication, this essential guide covers everything graphic designers need to know to achieve ultimate success. The author finds answers all the tough questions with: Practical advice for establishing - and maintaining - a high profile within the design community; Personality-driven text that makes readers feel like they're getting advice from a trusted friend or peer; Timeless information that designers of all levels can use to navigate the inevitable tough spots in the industry; Straightforward strategies for tackling such tricky business issues as contracts, pricing, lawyers and accountants; In addition, there are invaluable sections on recovering from big career mistakes and giving back to the community. This is the book graphic designers have been asking for: a business guide that isn't too stuffy for creatives.
- Sales Rank: #2876185 in Books
- Published on: 2004-11-12
- Released on: 2004-11-12
- Original language: English
- Number of items: 1
- Dimensions: .53" h x 6.32" w x 9.32" l,
- Binding: Hardcover
- 192 pages
About the Author
Jeff Fisher is very knowledgable in design career advice. He runs his own business, focusing on identity designs, and has received nearly 400 awards for his work. He is a frequent contributor to top industry magazines.
Most helpful customer reviews
12 of 14 people found the following review helpful.
Excellent Addition to My Design Library
By Sean ODWYER
My copy of Jeff's book arrived today. I have work to do but I can't put it down. It's excellent.
I started just flicking through the last couple of chapters (about pricing and self promotion) and my afternoon went down in flames.
I've only read three chapters but they were worth several times the cost of the book - plus a pot of gold dust.
I'm reminded of Steven Wright's joke: I like to read books by starting in the middle because then, if I enjoy a book, there's always more.
Not only is it well written with a load of useful information, funny quotes, and input from other designers, but apparenly it's a mood enhancer too. I've been feeling kinda blech all week and now I'm feeling inspired.
Good job!
0 of 0 people found the following review helpful.
Wealth of knowledge in a small format for young graphic designers
By M. Broadstreet
Decent book, after years of being in business it didn't really reveal a huge amount of info for me but it was still an easy quick read and I wouldn't say it was a waste of time even with my experience. For an inexperienced designer just starting out this could be a wealth of knowledge.
3 of 3 people found the following review helpful.
This is right on
By yogagirl
This book really describes what it's like to work in the graphics industry and gives practical advice EVERY designer should listen to. This book is a must-have if you are a student or have been in the industry for only a couple years.
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